To put a strategy in place, you need to think about a number of things and the effect that you want using social media to have on your business.
You need to consider:
You also need to consider which platforms will work best for you. You don't have to use them all, spreading yourself too thinly could cost you your time. Think about your business type and your customers and where best your business will thrive.
The evidence is there, there is so much exposure for any business on social media and if you're not using it, you're losing out.
Consistent brand image
Although every social media platform is different in its community and tone of voice, it's important that your core identity and values remain the same across all platforms you chose. This means the customer can distinguish you from your competitors no matter what platform they are seeing your posts on.
Use social media to promote your own content
Are you spending time putting content together on your website? Maybe you write a monthly blog and it isn't getting the traction it deserves. Sharing your content on social media can not only help you gain valuable click through links to your website, but the likes and shares you receive on social media can boost your following too.
If you see something that stands out on social media that you think would be interesting for your own followers, then don't be afraid to share it. It's your opportunity to link to third party sources and perhaps you'll even receive a few links back on your own content. It's things like this that can help boost your trust and reliability as well as reaching more potential followers.
Checking out the competition
Social media is a great way of keeping an eye on your competitors and working out what they're doing well. If you see something that they're doing which is boosting their likes and shares, chances are it could work for you too. Copy and manipulate it in a way to suit your tone of voice and your page.